If you’re a body shop owner who hasn’t joined a direct repair program, you may be losing out on a significant business opportunity.
Direct repair facilities work with other insurance carriers to become a part of a more extensive network of body shops. This partnership benefits both businesses.
The body shop generates consistent business from the insurance company referrals while the insurance company has a trusted and reliable repair facility under its preferred network. The agreement lays out established procedures that make negotiations more feasible.
Keep in mind that customers always have the choice to use their own body shop. So while an insurance company may recommend one of their DRP shops, the insured still has a choice. Needless to say, if your shop can satisfy both the needs of the insurance company and the customer, you’ve set yourself up for long-term success.
So how can your shop join thousands of others who are already taking advantage of DRP programs?
Research Prospective Insurance Companies That Interest You
Based on your years of business, you already know that not all insurance companies are the same. Some have different requirements, budgets, and needs. Likewise, body shop clients all have different needs, many of which are often determined by their insurance policies.
Nevertheless, you may likely have a few favorites among the list of insurance companies that your shop has worked with throughout the years. Maybe you’ve gotten to know their adjusters by their first name and have forged strong relationships.
These companies may make some of the strongest candidates to consider. Therefore, it’s worth your time to look into their requirements for joining their direct repair facility program.
Call the insurance companies and search on their websites for specific information. Most insurance companies have specific sections on their websites devoted to information about their direct repair programs.
Start the Application Process
After you’ve done your homework, the next step is to complete your application. Many insurance companies may even have their applications available online. They’ll ask questions about your body shop, including information about some of the following:
- Certifications
- Specialty repairs
- OEM Certified repairs
- Repairs on hybrid/electric vehicles
- Warranties and guarantees
- Payment methods
- And other relevant information
Before applying to make sure you read their list of acceptance requirements carefully. Acceptance requirements will vary, but one thing is for sure: any insurance company will want a shop that ensures quality auto body shop service.
After all, it’s bad business for an insurer if they recommend a body shop that’s not up to standards. If you’re a shop that has a history of quality work, this shouldn’t be an issue for you.
On-Site Body Shop Inspection
After the application process, an insurance company representative will arrive to complete an on-site inspection. They’ll want to see every part of your body shop, including the lobby and every work area.
It’s also likely that they will want to meet several of your staff to get an overall sense of your shop’s level of customer service.
Once again, if you’ve proven to be a successful body shop that provides excellent customer service, this shouldn’t be an issue for you. However, don’t overlook the minor details. This includes keeping your work areas clean, organized, and safe.
Make sure your technicians are wearing proper clothing and protective gear during work. Likewise, keep an eye on little things such as clean restrooms and keeping complimentary amenities stocked up, like coffee, water, and tea.
Join the Network
If all goes well and the insurance company is satisfied with your shop, it’s time to join their network. Make sure you review the contract before you sign. If anything is unclear, you can always speak with an insurance company representative for further clarification.
Any successful body shop should always consider joining a DRP program to enhance its business. By doing so, your shop can generate consistent business from a consistently reliable source. You can focus your efforts on other areas of your business, such as obtaining additional certifications or marketing to different segments.
